VELO vs KILLA vs PABLO: Nicotine Pouch Strength Guide

VELO, KILLA and PABLO are three well-known nicotine pouch brands, but they are not interchangeable. The biggest difference is nicotine strength, and the three brands do not even label strength the same way. VELO prints milligrams per pouch on its cans. KILLA and PABLO are usually described in milligrams per gram, a figure that is easy to misread as a per-pouch dose.

This nicotine pouches comparison explains how the strength labels work, sets out the strengths each brand offers in our nicotine pouches range, and covers how to use, store and dispose of pouches. It also covers the UK rules that apply to nicotine pouches from 29 October 2026, so adult buyers can make an informed choice.

What Are Nicotine Pouches?

Nicotine pouches are small, pre-portioned sachets placed between the gum and upper lip. GOV.UK describes them as "tobacco-free pouches containing nicotine powder that are placed between the gum and lip". Nicotine is released through the lining of the mouth while the pouch sits in place. There is no smoke or vapour, and the pouch is not chewed or swallowed.

A typical pouch contains a plant-based filler such as cellulose, water, a pH adjuster, a humectant to hold moisture, flavourings and nicotine. The ingredient lists on our KILLA and PABLO product pages follow this pattern. Pouches come in round cans, usually holding 20 pouches, and in a range of flavours from mint to fruit.

Pouches are a nicotine product for adults who already use nicotine. They are not risk-free, and nicotine is highly addictive whatever form it comes in.

How Nicotine Strength Is Labelled: mg per Pouch vs mg/g

This is the most important part of any pouch comparison, because the same number can mean very different things.

mg per pouch

Milligrams per pouch tells you how much nicotine is in a single pouch. VELO uses this format. A can labelled 10mg, for example, contains around 10mg of nicotine in each pouch. It is the most direct way to compare one product with another.

mg/g (milligrams per gram)

Milligrams per gram describes the concentration of nicotine in the pouch material, not the amount in one pouch. To estimate the amount per pouch, multiply the mg/g figure by the weight of a single pouch. A 16mg/g pouch weighing 0.8g contains about 12.8mg of nicotine (16 × 0.8). A 50mg/g pouch weighing 0.6g contains about 30mg (50 × 0.6).

Why the difference matters

Because pouch weights vary, a higher mg/g figure does not always mean more nicotine per pouch, and the reverse is also true. Some retailers and cans show both numbers, while others show only one. Before you compare brands, check which unit the can uses. If you only have an mg/g figure, look for the pouch weight so you can work out the per-pouch amount.

VELO vs KILLA vs PABLO: Comparison Table

The table uses the strengths listed on our product pages. Per-pouch figures for KILLA and the main PABLO range are estimates based on the mg/g figure and the pouch weights shown in retailer specifications, so treat them as approximate and check the can.

VELO Nicotine Pouches

VELO labels its cans in milligrams per pouch, which makes it the easiest of the three brands to compare. Our VELO listing covers flavours such as Polar Mint, Ice Cool, Freeze, Ruby Berry, Tropic Breeze and Lime Flame, with strengths from 4mg to 17mg per pouch. Not every flavour comes in every strength, so check the strength options for the flavour you want. Tropic Breeze Mini, at 4mg, is a smaller pouch at the lowest strength in the range.

VELO's product information tells users to place a pouch between the upper lip and gum and notes that a tingling sensation is normal, which fades over time. It says a pouch can stay in for up to 30 minutes. The product also carries the warning that the product contains nicotine and is for adult nicotine users only.

KILLA Nicotine Pouches

KILLA is made by the Danish manufacturer NGP. Our product page lists the standard KILLA range at 16mg/g and describes it as aimed at "experienced nicotine pouch and snus users". Retailer specifications list a KILLA slim pouch at around 0.8g, which works out at roughly 12.8mg of nicotine per pouch. Flavours include Cold Mint, Spearmint, Watermelon, Blueberry, Mango Ice and Strawberry Lychee.

KILLA Dry

KILLA Dry is a separate line sold in boxes of 10 cans, listed at 9.6mg, in flavours such as Cold Mint, Watermelon, Kiwi and Banana Ice. As the name suggests, it is a drier pouch than the standard moist KILLA. The listing does not say whether 9.6mg refers to each pouch or to each gram, so check the can before comparing it with other products.

PABLO Nicotine Pouches

PABLO is also produced under the NGP group. It needs the most careful reading, because the brand now has lines at very different strengths.

The main PABLO range

The main PABLO nicotine pouches range is listed at 50mg/g in a slim format. Retailer specifications put the pouch weight at about 0.6g, which is roughly 30mg of nicotine per pouch. That is a very high level of nicotine for a single pouch. Our product page states plainly that PABLO "is not recommended for beginners due to its high nicotine content". Some boxed PABLO products on our site are labelled 30mg or 50mg. Read the can to see which unit is being used.

PABLO Gold Edition and Silver Edition

The Gold and Silver Editions are lower-strength lines labelled per pouch. Gold Edition is listed at 17mg per pouch, and Silver Edition at 10.15mg per pouch. Both come in slim pouches with 20 pouches per can. If you have seen the PABLO name but want a lower strength, these lines sit much closer to the VELO and KILLA ranges than the main PABLO range does.

How to Choose a Nicotine Pouch Strength

There is no single right strength. The sensible approach is to compare per-pouch figures and pick a level that matches your current nicotine use, rather than reaching for the highest number on the shelf.

• Compare in mg per pouch. Convert any mg/g figure using the pouch weight before comparing products.
• Read the manufacturer's guidance. KILLA and the main PABLO range are described by their makers and our product pages as products for experienced users.
• Remember that pouch size changes the feel. Mini and slim pouches sit differently under the lip, even at similar nicotine levels.
• Do not use more than one pouch at a time to make up strength.

Vapers will recognise the same principle from e-liquids, where the nicotine level matters more than the flavour. Our guide to choosing an e-liquid nicotine level covers how vaping strengths work.

How to Use, Store and Dispose of Nicotine Pouches

Using a pouch

Take one pouch from the can and place it between your upper lip and gum. Leave it in place without chewing or sucking it. Remove it within the time given on the packaging. VELO's guidance, for example, says up to 30 minutes.

Storing pouches

Keep the lid closed so the pouches do not dry out, and store cans somewhere cool. Nicotine is toxic if swallowed, so keep cans well out of reach of children and pets.

Disposing of used pouches

Used pouches still contain some nicotine. Put them in a bin with general waste, wrapped if you are out and about. Never drop them on the ground or flush them down the toilet.

UK Rules on Nicotine Pouches in 2026

The Tobacco and Vapes Act 2026 brings nicotine pouches into the same age-of-sale framework as vapes.

• Age of sale: according to GOV.UK guidance on selling vaping and nicotine products, the age of sale for all vaping and nicotine products, including pouches, is 18 and over from 29 October 2026. Buying for someone under 18 is also an offence.
• Free samples: from the same date, businesses must not give away free samples or promotional giveaways of these products.
• Advertising: a wider ban on advertising and sponsorship of vapes and nicotine products is planned but not yet in force. The Local Government Association gives 1 June 2027 as the intended date, set by regulations.

Other measures, such as packaging and flavour restrictions, depend on future regulations and consultations. Until those are made, they remain proposals rather than law.

Frequently Asked Questions

Which is stronger, VELO, KILLA or PABLO?

The main PABLO range is the strongest of the three, at around 30mg per pouch. Standard KILLA is about 12.8mg per pouch. VELO ranges from 4mg to 17mg per pouch, depending on the flavour and version.

What does 16mg/g mean on a nicotine pouch?

It means 16 milligrams of nicotine per gram of pouch material. To find the amount in one pouch, multiply by the pouch weight. At 0.8g, a 16mg/g pouch contains about 12.8mg of nicotine.

Is 50mg/g the same as 50mg per pouch?

No. 50mg/g is a concentration. At a pouch weight of about 0.6g, a 50mg/g pouch contains roughly 30mg of nicotine, not 50mg.

Are nicotine pouches legal in the UK?

Yes, nicotine pouches are legal for adults in the UK. From 29 October 2026, selling them to anyone under 18 is illegal, and so is buying them on behalf of someone under 18.

Are PABLO pouches suitable for beginners?

The main 50mg/g PABLO range is not. Our product page states it is not recommended for beginners because of its high nicotine content. The Gold and Silver Editions are much lower in strength.

What is the difference between KILLA and KILLA Dry?

Standard KILLA is a moist slim pouch listed at 16mg/g. KILLA Dry is a drier pouch listed at 9.6mg, sold in boxes of 10 cans.

How long should a nicotine pouch stay in?

Follow the time given on the packaging. VELO's guidance says up to 30 minutes. Remove the pouch sooner if it becomes uncomfortable.

Do nicotine pouches contain tobacco?

The pouches in this guide are tobacco-free. They contain nicotine with plant fibres, flavourings and other ingredients. They are still nicotine products and are not risk-free.

How do I dispose of used nicotine pouches?

Put used pouches in a general waste bin. Do not drop them as litter or flush them. Keep both used and unused pouches away from children and pets.

Final Verdict

The clearest way to compare VELO, KILLA and PABLO is per pouch. VELO lists its strengths that way and covers the widest range, from 4mg up to 17mg. Standard KILLA works out at about 12.8mg per pouch. The main PABLO range is the strongest of the three, at around 30mg, and is aimed only at experienced users. The PABLO Gold and Silver Editions are much lower-strength alternatives. Whichever brand you look at, check whether the can shows mg per pouch or mg/g before comparing, and choose a strength based on your current nicotine use. You can compare every brand side by side in our nicotine pouches collection.

This product contains nicotine, which is a highly addictive substance. For adults aged 18 and over only.